The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
The title of this article is a little bit misleading, there is no such thing as “other marketing” once you come to the understanding that social media is not a separate entity unto itself. It is marketing. It is communications. It is PR. It is website design. It’s technology. That being said, here are three easy ways…
Well here I am, staring at page after page of new potential designs for my blog, like I do at the rows of shoes in my closet every morning. It’s true. We are good at giving others advice. When it comes to our own marketing we tend to draw a blank. Is that true for you? It is for me. I’d rather design your blog than my own. So hey friend, why don’t you help me design mine?
Yesterday a candy bomb dropped on the social media community and rainbow-tongued teens when a major brand website was transformed into a mash up of social networking sites. Welcome to Skittles “Interweb the Rainbow” (Yes, this is the homepage!): Innovative? Absolutely. The future of web design? That’s yet to be seen. It has the industry…
