By: Amanda Nelson The holidays have come and gone, summer is months away. Punxsutawney Phil proclaimed that spring will be early, but there are still more holidays and pop culture events ahead. In February we have Valentine’s Day, President’s Day, Super Bowl L, GRAMMY Awards, and Black History Month. These are all prime opportunities for…
By: Anna Lea Crowe Yes, Instagram is primarily a place where users share their foodie pics and visually brag about their latest vacation or new artsy purchase. However, it’s these exact uses of Instagram that make it the perfect platform for brands who provide the types of goods and services that Instagrammers naturally love to share. Beyond…
At the end of 2014, Facebook announced they were once again altering the algorithm for business pages, in an effort to deliver content to fans that is less spammy and more targeted. While many consumers welcome this change, it is yet another challenge companies need to figure out and work with in order to make…
We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015. We’ve learned a lot since 2007 when marketers recognized social media as the next frontier. You’ve proven to be explorers, bravely Tweeting where no brand has gone before. We’ve…
This month we are happy to feature a marketer who straddles two different mediums, Jamie Mae Cheng, digital marketing manager at Broadcast Company of the Americas. Also known as BCA Radio, they own and operate: XEPRS-AM 1090 kHz: The Mighty 1090, sports radio (Flagship home of the San Diego Padres) XHPRS-FM 105.7 MHz: 105.7 MAX…
The week in social media news curated by your friends at Fandom Marketing. LinkedIn’s new app helps meetings, Facebook pushes video content with new recommendations, Burger King’s Facebook page blows up and they don’t care, and find out if Twitter plans to turn the stream into “buy” buttons. And oh yes, the CIA Tweets about…
The week in social media news curated by your friends at Fandom Marketing. Pinterest begins testing ads, Nature Valley Granola Bars wows teens on Twitter, and new stats on which social networks account for most mobile traffic. Mocked on Internet, Diet Coke Alters Ads May 6, 2014 A CAMPAIGN for Diet Coke carrying the theme “You’re…
The week in social media news curated by your friends at Fandom Marketing. This week: Life after Facebook – a perspective from brand marketers from Whole Foods, San Diego Chargers and Eat 24. Surprising stats on social in the workplace. A few embarrassing corporate mistakes on how NOT to use social media. And, MeUndies.com plays cat and…
