Christmas is over. How did this year fly by so quickly? And, what are you doing reading this blog on December 26?! Don’t get me wrong, I’m happy you’re here, but the fact that you’re reading it leads me to several possible conclusions… You needed some alone time. Everyone appreciates the holidays and family time,…
Understanding Image Rights For Social Media
October 17, 2012
Finding photos for use in online articles, blog posts and other online marketing efforts can be a source of frustration for many. Questions arise about rights, fair use and attribution. There are several resources available to find photos, and understanding creative commons, editorial use and attribution will help you navigate and find a photo…
Everyone seems to have their standard set of social platforms in place (Facebook, Twitter, blog) and this is the year for marketers to take the next step forward to seriously consider their content. We are all thinking about how to better leverage our digital brand assets and distribute them in a way that makes sense…
3 Surprising WordPress Uses Beyond Blogging for Business
March 28, 2012
WordPress powers lots of web sites and blogs such as CNN’s blogs, and can be extended with plugins to power more common advanced needs like e-commerce or portfolios, but here are 3 surprising uses of WordPress that aren’t typically thought of together with the WordPress platform. I hope this inspires you to add more…
10 Steps To Better Content Marketing, Reach And Integration
March 26, 2012
The velocity of communications have become faster with the emergence of real-time news feeds in social media. It has become the norm for brands to regularly produce fresh content and interact with customers online. Whether it’s blogging, video, podcasts or whitepapers, content marketing is what is now. Here are ten things you can do to…
How to Optimize RSS to Display Featured Blog Images
March 14, 2012
Images are playing a bigger part of blogging, with themes that highlight the posts’ featured images becoming more popular, creating great visually appealing layouts. Even more so with the popularity of Pinterest and Facebook sharing, which uses an image from the page or post. Even with various methods for including specific Facebook OpenGraph code within…
How to Chunkify Your Copy For Better Blogging
February 8, 2012
This is the first post in a new series we’re kicking off with professional copywriter Anne McColl exploring methods of communicating creatively, yet conversationally. Anne is an interactive copywriter who has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story…
Ten WordPress Plugins to Kick Start Your Brand Blog
February 3, 2012
How can you get website work done without knowing how to code or hire a programmer? The answer is plugins. If you have a self-hosted WordPress blog (not using the free wordpress.com version) you have a world of features available to customize your site. WordPress is a free, opensource blogging platform and plugins are tools created…
How-to Brand Your Blog to Match Your Business
January 25, 2012It has been awhile since I posted last. About two months actually. And, I feel the guilt that bloggers do when we stray from our commitments. There is good reason for it which I want to share with you here before we get back to our regular schedule. It’s not that I have writer’s block,…
Get your blog analytics on par. Here are metrics everyone should have in place to measure readership and content quality. Plus a few considerations for building a sophisticated measurement plan.
