Fresh Books Error Message Takes An Opportunity To Engage

August 7, 2011

Fresh Books knows how to turn lemons into lemonade. They use the error page one might come across on their website to brand and entertain their visitors. This YouTube video is a great diversion to the frustration the visitor is facing. And, does a nice job of communicating the company culture ultimately connecting with their customer on a deeper level. With people.

creative error page using video

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Melonie harnesses the power of social media to innovate brands. Over her 15+ year career she has led strategy at top digital agencies including Fandom Marketing, which she founded in 2011. She has worked with some of the largest household names in retail, wholesale, CPG, B2B and B2C. Melonie launched Brands With Fans in 2007 which has grown into a multi-contributor marketing publication.

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Brands With Fans is a social media marketing blog published by Fandom Marketing digital agency in San Diego providing expert insights with actionable tactics. Visit our other blog Cannabiz Digital for news on the California cannabis industry.

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