Topics dedicated to social networking, community, and social media marketing.
By: Drew Wilkinson The visual discovery and ‘bookmarking’ platform Pinterest hit 100 million monthly active users back in 2015, the same year that it began selling ads, or “promoted pins” on the site. Since then Pinterest has been working consistently to improve the ad platform (necessary in a competitive and evolving space) and look set…
Chances are you’re counting down the days until Memorial Day Weekend and the official kickoff of summer. The three months between summer’s holy grail holidays of Memorial and Labor Day are a prime season for marketers. Your audience is generally out enjoying warmer weather, traveling, attending parties, and more. Now is the perfect time to…
Warmer weather is around the corner and that means barbecues, picnics, pool parties, and basking in summer rays. Now, as a brand you’re wondering how to turn summer into a conversation with your audience, we’ve got that covered. From audience, partnerships, influencers, going hyperlocal and prepping for fall our Ten Step Summer Marketing Plan has everything…
By: Teena Thach If you’re a marketer, you live and breathe keywords. Everything you do, from creating blog content to targeting search ads needs to be mindful of these specific words that tie you and your customers together. The importance of keywords is no different for Twitter, but the tactics you need to use are.…
Social media platforms are continuously changing their recommended optimal image sizes. If you’re trying to optimize your social media presence, its necessary to use images of the highest quality and the best fit for each social media channel. Your social media profile should display top-notch images to best represent your business or brand. High definition screens such as smartphones require larger images so…
It’s the start of another year and for many of us that means time for an annual marketing refresh. Strategic planning is the best part of the job in my opinion. It’s our opportunity to be creative and to tap into a broad range of marketing experience. More than what our day-to-day routine calls for. As a social media…
Social media is most successful when it’s integrated. Our new how-to guide is all about turning your website into a social media destination. From the best placement and tools for sharing buttons, to making sure the right photo shows up on Facebook links. Adding these social media features to your website can capture followers and…
User-generated content (UGC) is everywhere and can be an effective marketing tactic to increase engagement. Brands have begun to realize how beneficial it can be to tell their story using original images, videos and testimonials shared by real customers. It’s a fresh approach to generate buzz and demonstrate the brand’s community participation. Where can you source UGC? The best way to source UGC…
Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…
Ever wonder how teens are really using social media? Or, if B2B marketers are using it at all? Do you know the average cost per user companies are spending in social advertising? We’ve answered these questions and more in Social Media By The Numbers. We’ve scoured the internet to source the most credible data through…
