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Community Management

The Top Obstacle To Social Media Success Is Lack Of Skilled Resources

January 13, 2015

Report reveals the number one obstacle to social media success is lack of in-house resources/skills. Learn why the other obstacles are symptomatic and five attributes of a good social media manager.   eMarketer published a report in December highlighting what marketing professionals struggle with in achieving social media marketing success. ROI was predictably top of the list. What might…

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Should LinkedIn Have Hashtags?

October 14, 2014

It’s been a little over a year since the professional network did away with LinkedIn Signal, a LinkedIn feature which allowed people to filter their updates and news stream. Professionals were able to easily search for relevant information and contacts, and receive auto updates of rich content in real time. Signal mined through the daily…

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Everything You Need To Know About Using Hashtags

August 12, 2014

Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the message when they are misplaced or excessive. Hashtags are used to participate in conversations around events, add exclamation, make a…

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Social Media Promotion Four-Step Project Management Lifecycle

July 29, 2014
social media promotion project management

Sweepstakes, contests, and giveaways are nothing new in the business world; to be sure, promotions are common tools in any marketer’s repertoire. As new technologies develop, so do marketers adapt and implement novel approaches to reach customers. As early as 1929 when radio was still in its infancy, Radio Revue was already engaging its audience…

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Five Photoshop Skills Every Social Media Manager Must Learn

March 24, 2014

These days social media managers are expected to do it all and have a variety of skills. Customer service? Check. Online sales? Check. SEO? For sure. And graphic design? That too. Familiarizing yourself with a few of Photoshop’s basic features will help you to throw together more professional looking graphics. Start with these five Photoshop…

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Customer Appreciation Ideas From Five Brands Who Nailed It

February 10, 2014

Valentine’s Day is right around the corner, and if you haven’t started thinking about ways to show your fans the love this year, now is a great time to start. Customer appreciation ideas should be flowing all year long, but February and Valentine’s Day offer an added opportunity to show fans you’re listening, you appreciate…

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Five Apps For Marketers On The Move

January 14, 2014
apps for marketing professionals

By: Eric Drake In the past, mobile experience among marketers was an exceptional bonus, or a sales hook. Now, it’s a prerequisite. Marketing professionals across the world scramble to keep updated on the latest mobile trends to help their client bases, stay organized and even entertained. These mobile apps help busy professionals accomplish tasks not…

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Overcome Challenges To Making Quality Mobile Videos

December 26, 2013
mobile videos

By: Michelle Smith The tech world is constantly changing. But right now, it’s heading in one significant direction: mobile. Mobile devices are initiating a total entertainment takeover. More than half of Americans use smartphones in 2013, while 35% own tablets. Recent studies show that one in three children use mobile phones and tablets before they…

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Top Ten Apps for Social Media Contests

July 22, 2013

Creating social marketing campaigns can be a great way to reward loyal customers and acquire new ones. There are a number of tools your brand can utilize to implement your contest once your objectives and prizes have been decided upon. These social media contests apps are some of the best for managing your contest and maintaining the…

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Four Social Media “Rules” Brands Should Break

July 2, 2013

There are many rules in the world of social media. And Fandom Marketing is pleased to have expert Peggy Gartin, social media marketer at Rovi Corporation share four rules that are just meant to be broken. Every brand wants to have an enviable social media presence. Those brands that are best at it have found…

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