It’s been a little over a year since the professional network did away with LinkedIn Signal, a LinkedIn feature which allowed people to filter their updates and news stream. Professionals were able to easily search for relevant information and contacts, and receive auto updates of rich content in real time. Signal mined through the daily…
Social media has become an essential and invaluable tool for corporate events. If you ask me, it’s been a complete game changer to the way we look at events today. Social media for events can be used to cover just about every stage of the planning process in a very engaging, and for the most…
Most of us are blogging, right? Whether for business or pleasure blogging requires a lot of work. In order for a business blog, or any blog, to be successful, it has to be managed like an important project. Everything from creating content to image research to promoting your blog takes skill and time. Running a…
As marketers we are constantly pushing content. Write that blog post, find a featured image, upload that video, search for keywords, create cleaver copy for social sharing, and the list goes on. We create content for several reasons and different types at that. Content is a never-ending cycle. And that is why we need to…
Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,” doesn’t hold much presidency today; because even the greatest ideas need a good marketing plan, especially now that…
We’re always on the lookout for entertaining error messages. I was so happy when I came across the one below from Flickr. I do a lot of image research, and sometimes it can be a daunting task. I was happy when this cute photo popped up just in time for a break. I personally didn’t…
Content marketing is nothing new; it’s just become more relevant over the last few years when people started rejecting traditional advertising. The information super highway has made us all more educated consumers. Content marketing is a way to get through to people without selling to them. The Content Marketing Institute refers to content marketing as…
Summer is really heating up, and so are the brands that are producing some of this season’s hot social media campaigns, leaving us no choice but to engage and share. Because they’re just that good! Summertime is the perfect time for brands to get social since everyone wants to share their summer experience with the…
Hosting an event is a great way for brands to get the word out about a new product or service. Bringing the right people to those events can become a science, especially if you want good media coverage. Bloggers are the perfect people to invite to your next event. These days they are actually thought…
It’s Earth Day! And, in honor of Mother Nature, I wanted to share a few tips on how we can all save the planet one step at a time. You are already on the right track if you’re using social media to communicate with clients, customers and staff. Truly, sustainability and social media have a…
