The week in social media news hand-curated by your friends at Fandom Marketing. Adidas teams up with Champs Sports to create an Instagram mini series, LinkedIn’s new sales tool makes the hunt for potential customers more efficient, and Pinterest launches an exciting new messaging feature. Plus, find out why you need to start changing your…
The week in social media news curated by your friends at Fandom Marketing. The most epic selfie crashes Twitter, Getty Images moves toward social media friendly policy allowing bloggers free use, Facebook’s newsfeed redesign, and Sephora shares about Pinterest marketing. Plus, more. Facebook is a darling of Wall Street, but it is ruffling some feathers…
Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to evoke their brand in a unique way. Here are five proven strategies on how to get customer feedback…
He bruised your brand. She played with your customers’ hearts. They busted the lip on your smiling community. The pen is mightier than the sword but it felt like one. I’m talking about negative comments. Whether they appear on your Facebook page, blog or a cursing reply on Twitter they can hurt and confuse…
Ratings and reviews can be terrifying to a business owner. The most common question I get from clients is, “What if they say something bad?” I hate to break it to everyone but they probably already did. If not, they will eventually. There’s no such thing as perfect when it comes to brand reputation. No product or service is going…
LBS (location based services) is the next wave in customer engagement. When considering LBS platforms the more familiar ones might be Foursquare, Yelp and Gowalla. Less familiar and yet more promising are apps like Point Inside. Here are three ways brands can use LBS in their marketing mix. Loyalty Check-ins are another way brands can track customer…
It’s a great question that came up over dinner with a few of my business owner friends. When customers express their opinions on Yelp or Twitter and other networks, who within your organization should respond to negative comments? Should it be the owner, the manager, PR, the marketing department? My answer is simple. A…
