Browsing Tag

strategy

Five Agency Content Planning Tips For 2017

December 30, 2016

With 2017 here, it’s time to focus on building your annual content calendar. We have two fantastic tools to help you get geared up for the year ahead. First, we tapped the team at the agency to collect their top content marketing tips and boiled them down here to five simple takeaways. The second tool is an annual favorite. Each…

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Using Instagram for Business

May 31, 2016
UGC hands taking photo apple cake with smartphone.png

In recent years, Instagram has demonstrated significant growth with over 400 million active users. The popular photo sharing social network has the potential to become a central visual content strategy for your brand. Instagram can be leveraged to build brand awareness and high-levels of engagement. Far exceeding the level of engagement businesses are seeing in…

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The Ten Step Summer Marketing Plan

May 3, 2016
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Warmer weather is around the corner and that means barbecues, picnics, pool parties, and basking in summer rays. Now, as a brand you’re wondering how to turn summer into a conversation with your audience, we’ve got that covered. From audience, partnerships, influencers, going hyperlocal and prepping for fall our Ten Step Summer Marketing Plan has everything…

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Use Search Keywords to Kickstart Your Twitter Marketing Strategy

April 19, 2016
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By: Teena Thach If you’re a marketer, you live and breathe keywords. Everything you do, from creating blog content to targeting search ads needs to be mindful of these specific words that tie you and your customers together. The importance of keywords is no different for Twitter, but the tactics you need to use are.…

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Top Social Media Content Strategy Tips from Real Marketers

February 2, 2016
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It’s the start of another year and for many of us that means time for an annual marketing refresh. Strategic planning is the best part of the job in my opinion. It’s our opportunity to be creative and to tap into a broad range of marketing experience. More than what our day-to-day routine calls for. As a social media…

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How-To Create A Balanced Social Media Content Strategy

April 14, 2015

The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the echo of advice to brands from well-intentioned social media consultants. The problem with this is that it implies…

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Tricks For Improving Reach With Social Media Advertising

January 29, 2015

Social media advertising is a must for a successful marketing mix. Here’s what to keep in mind and how to make sense of the different targeting options available. Let’s face it, the days of organic social media are dead. The sandbox has been dirtied by the mass market creating more noise than any one feed can handle and…

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Plan Next Year’s Content Using this 2015 Marketing Calendar

December 30, 2014
2015 Marketing Calendar

2014 is officially in the books, and every marketer is sighing with relief over the holiday season winding down. We can all look forward to the new year, and get excited about what’s to come in 2015. If you haven’t already, now is a great time to plan a team brainstorm and come up with…

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