Warmer weather is around the corner and that means barbecues, picnics, pool parties, and basking in summer rays. Now, as a brand you’re wondering how to turn summer into a conversation with your audience, we’ve got that covered. From audience, partnerships, influencers, going hyperlocal and prepping for fall our Ten Step Summer Marketing Plan has everything…
Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers to many questions event marketers have about social ROI. Having a good analytics program in place starts with…
The week in social media news curated by your friends at Fandom Marketing. Facebook exec jumps on the blog to explain the loss in organic reach, Facebook redesigns business pages. Is the Twitter era coming to an end? Plus, learn how one content marketer achieved 1M Slideshare views. How One Presenter Got 1 Million Views on…
The week in social media news curated by your friends at Fandom Marketing. Catch up on the top social media news stories curated especially for marketers. Boss’ accidental email goes viral, stats show B2B marketers prefer LinkedIn, and marketers continuing using Facebook although they don’t think it’s effective. Pinterest users aren’t following companies unless they…
The week in social media news curated by your friends at Fandom Marketing. Twitter acquires Gnip, Google+ launches social ads, US Airways pornographic Twitter gaffe, American Airlines Twitter firestorm, General Mills PR disaster with social media legal policy, adding Slideshare Google+ authorship, and more. Teen girl who sent terroristic tweet to AA is arrested April…
The week in social media news curated by your friends at Fandom Marketing. Facebook to acquire WhatsApp text service, LinkedIn opens up publishing, how Nike built a running community, and more. Ben & Jerry’s Secret to Success on Instagram February 14, 2014 Ben & Jerry’s Vermont heritage is a key part of their story, but now…
When you think of B2B online marketing the first thing that comes to mind is probably LinkedIn. What you may not know is SlideShare is also huge for business. Acquired by LinkedIn last year, SlideShare is the world’s largest professional content sharing community. The site receives about 60 million visitors a month with three billion…
I had the joy of attending an event thrown by event planners for event planners yesterday in San Francisco. The Performance Group is a San Francisco Bay Area-based premiere meeting planning and travel incentive company for Fortune 1000 companies. And boy, do they know how to throw a good party. It was a small, intimate…
