LBS marketing is heating up with Facebook’s roll out of a Locations feature last week. Will be an application killer? Not yet, the application still lacks the reward system Foursquare thrive on, the venue ratings and reviews that feed the hungry Yelper’s ego, and the playful features of Gowalla. What it does mean is LBS…
It’s a great question that came up over dinner with a few of my business owner friends. When customers express their opinions on Yelp or Twitter and other networks, who within your organization should respond to negative comments? Should it be the owner, the manager, PR, the marketing department? My answer is simple. A…
