By: Michelle Smith The tech world is constantly changing. But right now, it’s heading in one significant direction: mobile. Mobile devices are initiating a total entertainment takeover. More than half of Americans use smartphones in 2013, while 35% own tablets. Recent studies show that one in three children use mobile phones and tablets before they…
If you subscribe to the Brands with Fans newsletter, you are already familiar with many of the features Mailchimp Marketing campaigns offer. You could always head over to Mailchimp’s official blog for more information on running a newsletter campaign, but we thought you’d want to know why Fandom recommends Mailchimp for our clients and how…
LBS (location based services) is the next wave in customer engagement. When considering LBS platforms the more familiar ones might be Foursquare, Yelp and Gowalla. Less familiar and yet more promising are apps like Point Inside. Here are three ways brands can use LBS in their marketing mix. Loyalty Check-ins are another way brands can track customer…
