Browsing Tag

measurement

What Salesforce.com’s Radian6 Acquisition Means to Social Marketers

March 30, 2011

Salesforce.com, who specializes in contact management software, purchased Radian6, a social media monitoring platform (buzz monitoring) for $326 million. Read today’s press release here. This is an exciting move. We have a customer data giant plus a customer social media data “listening” giant well on their way to some significant integrations. Here’s what it means to…

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Seven Free Online Survey Tools

October 12, 2009

I asked the question on Twitter and got some great recommendations on free online survey tools so thought I’d share them here. Survey Monkey Simple to advanced, this tool has over 15 question types and can be branded. It integrates with services like Mailchimp and Evernote. Collect responses from mobile, web, or social media. 4Qs Customer…

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Social Media Measurement Tools (my secret sauce)

September 1, 2009

At the request of the Tweeple I’m sharing a few of the tools I am currently employing to measure social media marketing. There is no magic analytics program that does it all so my current practice is to combine and aggregate data from multiple reporting tools that do each of their jobs really, really well,…

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