It’s the start of another year and for many of us that means time for an annual marketing refresh. Strategic planning is the best part of the job in my opinion. It’s our opportunity to be creative and to tap into a broad range of marketing experience. More than what our day-to-day routine calls for. As a social media…
Are you being misled by Facebook’s ad performance? If you are advertising to drive website traffic chances are it’s true. The click stats provided in Facebook reports do not 100% reflect traffic driven to your website. The way clicks are tracked creates an overinflated view of ad performance. Learn why this happens and how you can run more accurate…
Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers to many questions event marketers have about social ROI. Having a good analytics program in place starts with…
By: Duff Anderson A recent article in the Economist raised questions about the growth potential of Facebook and its ability to generate traditional advertising revenue. It turns out Facebook may be lacking the lustre it promised for marketers. The question is whether this a true reflection of the social media giant or just a misunderstanding of…
Originally published on WP Web Wizards Google Analytics by Yoast 5 was a major rewrite and had some issues that affected all sites, but was quickly patched throughout the day, ending with v5.0.5 being automatically pushed out to all sites that haven’t turned off automatic minor updates. Let’s review the updates in Google Analytics now that…
This month we are happy to feature a marketer who straddles two different mediums, Jamie Mae Cheng, digital marketing manager at Broadcast Company of the Americas. Also known as BCA Radio, they own and operate: XEPRS-AM 1090 kHz: The Mighty 1090, sports radio (Flagship home of the San Diego Padres) XHPRS-FM 105.7 MHz: 105.7 MAX…
Black Friday is an annual event taking place the day after Thanksgiving here in the U.S., sparking the first day of the biggest shopping season of the year. The calendar for 2013 leaves us with eleven fewer days to shop this holiday season as Thanksgiving falls on the final days of the month this year.…
By: Susan Gilbert What if you could showcase your expertise in a tangible way, would you want to? Would you like to stand out from the sea of competitors on the Internet and social sphere? Would you like to become the go-to person in your niche? My guess is that most of you answered: “Yes!”…
You don’t really need any special software to send a tweet. All you really need is your browser, Internet connection, and an account at Twitter.com. But if you want to move past simply tweeting real-time into truly managing your social media by measuring reach, seeing the demographics of your followers, scheduling tweets, and tracking your…
When it comes to community building the numbers can be deceiving. One might say their community is 100,000 strong all because their website has received that number of registrations to date. Maybe over 6 years. Or, because they have 3,000 Facebook fans. Are they listening? A website registration is as valuable as paper. I’m serious.…
