Ever wonder how teens are really using social media? Or, if B2B marketers are using it at all? Do you know the average cost per user companies are spending in social advertising? We’ve answered these questions and more in Social Media By The Numbers. We’ve scoured the internet to source the most credible data through…
In this month’s Expert series, we chat with Sukhjit Ghag, Director of Community at startup company Leeo, about the challenges of building online community from scratch. We can all learn a thing or two from Sukhjit who has built a reputation for customer-centric marketing. Previous to bravely transitioning to the start-up world she managed community…
The saying goes that Whole Foods Market isn’t just a grocery store, but a lifestyle. And Nikki Newman knows exactly what it means and just how important it is to tap into that lifestyle via social and connect the brand to its consumers. Nikki was brought on to specifically focus on social customer service. She…
Valentine’s Day is right around the corner, and if you haven’t started thinking about ways to show your fans the love this year, now is a great time to start. Customer appreciation ideas should be flowing all year long, but February and Valentine’s Day offer an added opportunity to show fans you’re listening, you appreciate…
Jay Baer brings fresh ideas and a new concept to marketing with his new book, Youtility: Why Smart Marketing is About Help not Hype. His New York Times bestseller is based on the groundbreaking idea that companies should be helping consumers by giving them valuable information for free and earning their trust in return. Baer…
As social media has progressed and incorporated into how most companies run their business, there is still a lack of those who have fully embraced it not just to manage their customer service and market their product, but to make changes within the organization. Stats are all over the place in regards to how many…
