The week in social media news curated by your friends at Fandom Marketing. Twitter testing new ‘fave people’ feature and phasing out @replies and hashtags? Facebook and TED team up on a Paper exclusive. New study reveals a growing trend in video marketing spending. Plus, the science of social selling, and more. Twitter Testing ‘Fave…
By: Ann Smarty How tiresome is it dealing with the data, planning and other factors associated with content development? As a blogger, that is pretty much all I do day in and day out. No matter how much I love my job, it can be tedious at the best of times, and intolerable at the…
As marketers we are constantly pushing content. Write that blog post, find a featured image, upload that video, search for keywords, create cleaver copy for social sharing, and the list goes on. We create content for several reasons and different types at that. Content is a never-ending cycle. And that is why we need to…
Content Marketing is a very big thing. It’s the way customers want to engage with an organization or brand. We can no longer interrupt customers with mediocre content and sales messages they don’t care about. Now, more than any other time before, customers have as much power and control as marketers do in choosing which…
This month’s featured expert Trent Dyrsmid is a leading expert in B2B marketing, website optimization and automation. He publishes a popular podcast at BrightIdeas.co with a wealth of resources for small agencies, aspiring podcasters and entrepreneurs. We recently had the opportunity to sit down with Trent via Skype and pick his brain on everything from…
If you subscribe to the Brands with Fans newsletter, you are already familiar with many of the features Mailchimp Marketing campaigns offer. You could always head over to Mailchimp’s official blog for more information on running a newsletter campaign, but we thought you’d want to know why Fandom recommends Mailchimp for our clients and how…
In June Facebook took a page from Twitter’s book and introduced hashtags to their fans. Since then we’ve seen brands and consumers alike utilizing them for both silly and goal-oriented purposes. But is it working? Facebook and Twitter are two different platforms in design and use, so let’s take a look at how effective Facebook…
Content marketing is nothing new; it’s just become more relevant over the last few years when people started rejecting traditional advertising. The information super highway has made us all more educated consumers. Content marketing is a way to get through to people without selling to them. The Content Marketing Institute refers to content marketing as…
When you think of B2B online marketing the first thing that comes to mind is probably LinkedIn. What you may not know is SlideShare is also huge for business. Acquired by LinkedIn last year, SlideShare is the world’s largest professional content sharing community. The site receives about 60 million visitors a month with three billion…
All social media professionals strive to create a reaction from their viewers, and one of the most powerful ways to do this is through images. Your job is to grab the attention of your fans, and you only have a few seconds to do it. Social media design isn’t usually thought of as an essential…
