A collection of featured experts in social media and marketing.
Social media gets a pretty bad rap when it come to generating leads. But I want to posit to you that it’s not social media’s fault. It’s us marketers fault. The main problem is that we try to market on social media in the same way that we market everywhere else. And therein lies the…
Using Instagram Stories can help grow your business from engagements to sales. Use these four strategies from expert marketer, Jen Conger. These are the three frustrations I hear from business owners using Instagram to promote their products or services: It’s not actually driving any sales There’s an overall lack of engagement It’s a struggle to…
Having a blog is an excellent way for your business to direct more traffic to its website (therefore gaining more customers) while establishing itself as a thought leader in the field. When it comes to SEO, generally speaking, websites with blogs outperform those without blogs in the search results. But what if your blog isn’t…
If you haven’t explored social media automation for your brand or business — it’s about time. Automation offers a wide variety of features that will make your online presence more fruitful and impactful. When you need to save up some of your valuable time when planning your marketing strategy, choosing to use this automated technology…
Product photography is a good addition to any marketing strategy because it’ll make your presentation more appealing and engaging. Unfortunately, it can also ruin your brand’s reputation if not done properly. To avoid that, here are 7 professional product photography hacks that can help you get started. 1. Try with various angles Narrate a beautiful…
This month’s featured expert is Linda Henry, Chief Editor at NetApp, an enterprise storage and data management provider. Linda has been immersed in the world of online video since it was invented. In 1999 she started a dot com that was an interactive story video series. True to her pioneering spirit, she cut off all…
This month we’re interviewing a dynamic marketer who inspires many other marketers through her leadership as President of the San Diego chapter of American Marketing Association. Shelley Callahan is the VP of Marketing for Advanced Particle Therapy (APT), a proton therapy center development company. A top player in San Diego’s sizzling biotech industry, APT develops…
We review the top areas of WordPress Security: updates, backups, security plugins, password security, and user roles/management.
Video is a trending media format that will grow in importance in 2015. In this interview you’ll learn about insider tactics for working with YouTube influencers to promote your products on video. This month we feature Jennifer DeYoung who recently joined global lifestyle and fitness brand Tone It Up as their digital media manager. You…
In this month’s Expert series, we chat with Sukhjit Ghag, Director of Community at startup company Leeo, about the challenges of building online community from scratch. We can all learn a thing or two from Sukhjit who has built a reputation for customer-centric marketing. Previous to bravely transitioning to the start-up world she managed community…
