In June Facebook took a page from Twitter’s book and introduced hashtags to their fans. Since then we’ve seen brands and consumers alike utilizing them for both silly and goal-oriented purposes. But is it working? Facebook and Twitter are two different platforms in design and use, so let’s take a look at how effective Facebook…
All social media professionals strive to create a reaction from their viewers, and one of the most powerful ways to do this is through images. Your job is to grab the attention of your fans, and you only have a few seconds to do it. Social media design isn’t usually thought of as an essential…
Viral videos. Every company wants to create a viral video, yet few know how. Most marketers have at one time participated in a meeting where the directive is to create a viral video for the latest and greatest product. In general, the rule of thumb is that you cannot create your own viral video. Company-created…
For most companies, Pinterest has moved from the question of “Should we?” to “How can we best use it?” If you’re lucky enough to have fans pinning your content, then you should have a solid plan in place on how to harness that power and best use it to your advantage. Here are four Pinterest…
The past year has been the “rise of the photo” with sites like Pinterest and Instagram skyrocketing in popularity. Many companies are still debating whether Instagram is a place they should be spending time. For some organizations, it’s a no brainer, like restaurants and retail, because of the compelling pictures that may drive people into…
As social media has progressed and incorporated into how most companies run their business, there is still a lack of those who have fully embraced it not just to manage their customer service and market their product, but to make changes within the organization. Stats are all over the place in regards to how many…
Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to evoke their brand in a unique way. Here are five proven strategies on how to get customer feedback…
Christmas is over. How did this year fly by so quickly? And, what are you doing reading this blog on December 26?! Don’t get me wrong, I’m happy you’re here, but the fact that you’re reading it leads me to several possible conclusions… You needed some alone time. Everyone appreciates the holidays and family time,…
Marketing messages and competition is high every holiday season, and customers have a lot of choices on where to spend their dollars. Cutting through the clutter with solid messaging and offers is crucial in building relationships and developing strong brand loyalists. How you do this can result in fans doing your marketing for you and…
Finding photos for use in online articles, blog posts and other online marketing efforts can be a source of frustration for many. Questions arise about rights, fair use and attribution. There are several resources available to find photos, and understanding creative commons, editorial use and attribution will help you navigate and find a photo…
