Site Kit is ideal for website owners who want easy-to-understand information about audience and revenue performance, all in one place. Keep reading to learn about the benefits of Google Site Kit for anyone who relies on website performance to drive their business. After much anticipation, Google has finally released their own plugin “Site Kit” for…
By: Teena Thach If you’re a marketer, you live and breathe keywords. Everything you do, from creating blog content to targeting search ads needs to be mindful of these specific words that tie you and your customers together. The importance of keywords is no different for Twitter, but the tactics you need to use are.…
The week in social media news curated by your friends at Fandom Marketing. Facebook is testing a ‘buy’ button for eCommerce and is suspected to be posturing to take over TV. How the WSJ Facebook page got hacked and ways you can make your social data more secure. Three great lessons we can learn from brands who are still…
Even before Vic Gundotra, head of Google’s social division that runs Google+, announced he was leaving the company back in April this question still hung in the minds of many brands and marketers, “Should I be on Google+?” Many jumped on the bandwagon in 2011 and were successful, others not so much. The uncertainty of whether…
Any mention of SEO, and you probably get an image of pandas and penguins and hummingbirds in your mind. That’s quite understandable, especially since Google is still the world’s largest search engine and most of your search volume probably comes from this site. But the Google search engine isn’t the only site you can or…
WordPress has come a long way since starting as a new blogging platform in 2003, with new update versions coming out every 1-3 months, and new major versions coming out every 6 months. One of the biggest concerns I’ve heard people have with WordPress is that it is not an enterprise solution for web site…
When moving a web site from one domain to another domain or subdomain, permanent redirects (known as 301 redirects to the web server) are vital to keep existing search engine links working. There are a few ways to do this, but I’ve found the easiest way is to set up the old domain to use…
How to get your blog found, read often and recommended. The first step towards success is to have the right tools in place. The following tips will work on any of the top blogging platforms and they are things you can do on your own, today.
Selecting a name is the most important thing you will do for your brand, product or business. In today’s environment there’s more to finding a name than a catchy word or phrase. To be competitive it must meet greater criteria than “Does it sound nice?” Here are six ways to think ahead and launch with…
