social marketing blog for brands and professionals

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    Are You Being Misled by Facebook Advertising?

    Are you being misled by Facebook ad performance? If you are advertising to drive website traffic chances are it’s true. The click stats provided in Facebook reports do not 100% reflect traffic driven to your website. The way...

    • Posted 3 weeks ago
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  • social media event marketing advice
    Measuring the Impact of Social Media on Events

    Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers...

    • Posted 6 months ago
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    Is Facebook Really Failing Marketers?

    By: Duff Anderson A recent article in the Economist raised questions about the growth potential of Facebook and its ability to generate traditional advertising revenue. It turns out Facebook may be lacking the lustre it promised for marketers....

    • Posted 7 months ago
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  • BWF google analytics
    Review of the New Google Universal Analytics and Google Analytics by Yoast 5.0

    Originally published on WP Web Wizards Google Analytics by Yoast 5 was a major rewrite and had some issues that affected all sites, but was quickly patched throughout the day, ending with v5.0.5 being automatically pushed out...

    • Posted 8 months ago
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  • JMaeCheng_BWF_ExpertSeries_FeatPhoto
    How Broadcast Company of the Americas Merges Two Mediums, Radio and Social Media

    This month we are happy to feature a marketer who straddles two different mediums, Jamie Mae Cheng, digital marketing manager at Broadcast Company of the Americas. Also known as BCA Radio, they own and operate: XEPRS-AM 1090...

    • Posted 9 months ago
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    Black Friday Holiday Promotions to Make the Best Online Impression

    Black Friday is an annual event taking place the day after Thanksgiving here in the U.S., sparking the first day of the biggest shopping season of the year. The calendar for 2013 leaves us with eleven fewer...

    • Posted 2 years ago
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  • influence map
    How-to Use Klout: The Ultimate Social Measurement Tool

    By: Susan Gilbert What if you could showcase your expertise in a tangible way, would you want to? Would you like to stand out from the sea of competitors on the Internet and social sphere? Would you...

    • Posted 2 years ago
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    How Sprout Social Helps Brands Spread the Love

    You don’t really need any special software to send a tweet. All you really need is your browser, Internet connection, and an account at But if you want to move past simply tweeting real-time into truly...

    • Posted 3 years ago
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  • How big is your community, really?
    Social Measurement: What’s Your Real Community Number?

    When it comes to community building the numbers can be deceiving. One might say their community is 100,000 strong all because their website has received that number of registrations to date. Maybe over 6 years. Or, because...

    • Posted 4 years ago
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  • blog analtyics
    Blog Measurement 101: Analytics Everyone Should Have in Place

    Get your blog analytics on par. Here are metrics everyone should have in place to measure readership and content quality. Plus a few considerations for building a sophisticated measurement plan.

    • Posted 4 years ago
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