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How Sprout Social Helps Brands Spread the Love
You don’t really need any special software to send a tweet. All you really need is your browser, Internet connection, and an account at Twitter.com. But if you want to move past simply tweeting real-time into...
- Posted 315 days ago
Social Measurement: What’s Your Real Community Number?
When it comes to community building the numbers can be deceiving. One might say their community is 100,000 strong all because their website has received that number of registrations to date. Maybe over 6 years. Or, because...
- Posted 635 days ago
Blog Measurement 101: Analytics Everyone Should Have in Place
Get your blog analytics on par. Here are metrics everyone should have in place to measure readership and content quality. Plus a few considerations for building a sophisticated measurement plan.
- Posted 695 days ago
How to Crack the Code on Social Media Measurement
Measurement and ROI are top of mind for marketers this year and yet most have yet to crack the code. The key is that metrics are different for everyone. There is not one magical measurement that...
- Posted 728 days ago
What Salesforce.com’s Radian6 Acquisition Means to Social Marketers
Salesforce.com, who specializes in contact management software, purchased Radian6, a social media monitoring platform (buzz monitoring) for $326 million. Read today’s press release here. This is an exciting move. We have a customer data giant plus a customer...
- Posted 784 days ago
Verging on Privacy Issues Hootsuite Adds Social Data to Twitter Profiles
Hootsuite, a top Twitter client, recently rolled out Klout scoring and an Insights tab providing information beyond the ordinary to Twitter profiles. The Klout score which ranges from 0-100 is an indicator of one’s influence, reach and...
- Posted 1031 days ago
List of Online Survey Tools
I asked the question on Twitter and got some great recommendations on free online survey tools so thought I’d share them here. Survey Monkey http://www.surveymonkey.com It’s free and a well known favorite that’s been around for years....
- Posted 1318 days ago
Social Media Measurement Tools (my secret sauce)
At the request of the Tweeple I’m sharing a few of the tools I am currently employing to measure social media marketing. There is no magic analytics program that does it all so my current practice is...
- Posted 1359 days ago