social marketing blog for brands and professionals

  • JMaeCheng_BWF_ExpertSeries_FeatPhoto
    How Broadcast Company of the Americas Merges Two Mediums, Radio and Social Media

    This month we are happy to feature a marketer who straddles two different mediums, Jamie Mae Cheng, digital marketing manager at Broadcast Company of the Americas. Also known as BCA Radio, they own and operate: XEPRS-AM 1090...

    • Posted 2 weeks ago
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    Black Friday Holiday Promotions to Make the Best Online Impression

    Black Friday is an annual event taking place the day after Thanksgiving here in the U.S., sparking the first day of the biggest shopping season of the year. The calendar for 2013 leaves us with eleven fewer...

    • Posted 11 months ago
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  • influence map
    How-to Use Klout: The Ultimate Social Measurement Tool

    By: Susan Gilbert What if you could showcase your expertise in a tangible way, would you want to? Would you like to stand out from the sea of competitors on the Internet and social sphere? Would you...

    • Posted 11 months ago
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    How Sprout Social Helps Brands Spread the Love

    You don’t really need any special software to send a tweet. All you really need is your browser, Internet connection, and an account at Twitter.com. But if you want to move past simply tweeting real-time into truly...

    • Posted 2 years ago
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  • How big is your community, really?
    Social Measurement: What’s Your Real Community Number?

    When it comes to community building the numbers can be deceiving. One might say their community is 100,000 strong all because their website has received that number of registrations to date. Maybe over 6 years. Or, because...

    • Posted 3 years ago
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  • blog analtyics
    Blog Measurement 101: Analytics Everyone Should Have in Place

    Get your blog analytics on par. Here are metrics everyone should have in place to measure readership and content quality. Plus a few considerations for building a sophisticated measurement plan.

    • Posted 3 years ago
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  • good measurement needs a blueprint
    How to Crack the Code on Social Media Measurement

      Measurement and ROI are top of mind for marketers this year and yet most have yet to crack the code. The key is that metrics are different for everyone. There is not one magical measurement that...

    • Posted 3 years ago
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  • What Salesforce.com’s Radian6 Acquisition Means to Social Marketers

    Salesforce.com, who specializes in contact management software, purchased Radian6, a social media monitoring platform (buzz monitoring) for $326 million. Read today’s press release here. This is an exciting move. We have a customer data giant plus a customer...

    • Posted 3 years ago
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  • Verging on Privacy Issues Hootsuite Adds Social Data to Twitter Profiles

    Hootsuite, a top Twitter client, recently rolled out Klout scoring and an Insights tab providing information beyond the ordinary to Twitter profiles. The Klout score which ranges from 0-100 is an indicator of one’s influence, reach and...

    • Posted 4 years ago
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  • List of Online Survey Tools

    I asked the question on Twitter and got some great recommendations on free online survey tools so thought I’d share them here. Survey Monkey http://www.surveymonkey.com It’s free and a well known favorite that’s been around for years....

    • Posted 5 years ago
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