By: Jessica Oaks It used to be an epic battle to convince business executives of social media’s importance. However, in the past few years, marketing trends have shifted, and the savviest companies have discovered they must have a robust social media presence in order to stay in touch with consumers. The most successful companies say…
The week in social media news curated by your friends at Fandom Marketing. Facebook acquires virtual reality technology. Instagram use surging past Twitter mobile. Stolen Twitter accounts are now more valuable than credit cards? And, Twitter rolls out new photo features. Facebook and Oculus join for science fiction future March 25, 2014 Facebook is paying…
The week in social media news curated by your friends at Fandom Marketing. Twitter testing new ‘fave people’ feature and phasing out @replies and hashtags? Facebook and TED team up on a Paper exclusive. New study reveals a growing trend in video marketing spending. Plus, the science of social selling, and more. Twitter Testing ‘Fave…
How-to Use YouTube to Improve Local SEO
March 17, 2014Any mention of SEO, and you probably get an image of pandas and penguins and hummingbirds in your mind. That’s quite understandable, especially since Google is still the world’s largest search engine and most of your search volume probably comes from this site. But the Google search engine isn’t the only site you can or…
The week in social media news curated by your friends at Fandom Marketing. Pinterest launches Gifts, a feed just for shopping. How viral video “Between Two Ferns” drove website visits in less than a day. Twitter’s upcoming profile design. Mark Zuckerberg calls the President, and more. Twitter Testing Major Profile Redesign That Looks a Lot…
The week in social media news curated by your friends at Fandom Marketing. The most epic selfie crashes Twitter, Getty Images moves toward social media friendly policy allowing bloggers free use, Facebook’s newsfeed redesign, and Sephora shares about Pinterest marketing. Plus, more. Facebook is a darling of Wall Street, but it is ruffling some feathers…
How-to Market a Book Using Social with Neal Schaffer
March 4, 2014Social media book marketing is no easy task. It takes a lot of hard work and dedication, even with the power of social media behind you. This month for our Expert Series we had the opportunity to talk to social media consultant, speaker and author, Neal Schaffer. He shares his experience with marketing his latest…
The Week in Social Media News 02/28/2014, Here’s Your Top Stories
February 28, 2014The week in social media news curated by your friends at Fandom Marketing. LinkedIn finally blocks annoying people, Facebook gives brand pages more reach, McDonald’s joins SnapChat and more. You Can Finally Block Those Annoying People on LinkedIn February 21, 2013 After the company received repeated requests for a blocking feature, the company announced Thursday…
The Week in Social Media News 02/21/2014, Here’s Your Top Stories
February 21, 2014The week in social media news curated by your friends at Fandom Marketing. Facebook to acquire WhatsApp text service, LinkedIn opens up publishing, how Nike built a running community, and more. Ben & Jerry’s Secret to Success on Instagram February 14, 2014 Ben & Jerry’s Vermont heritage is a key part of their story, but now…
How Engaged Employees Build Engaged Customers
October 14, 2013Article first published as Engaged Employees Build Engaged Customers – How Does Advocate Help You Engage? on Technorati. Engaged employees are one of an organization’s biggest assets. Great brands such as Southwest Airlines, Apple, and IBM have achieved their success in part by focusing on employees first, and customers second. When employees are engaged, they…