The secret to building meaningful customer relationships? It’s not much different than real life. Yet, it is so much different than your typical marketing effort. Both work to the same end, to sustain a business through profit. A more direct marketing will work quickly and it’s likely you will never see that customer again. Like…
Do Sweepstakes Build Loyal Customers?
May 3, 2011In Bewitched (Columbia Pictures 2005) a dog played by Satchel is tested for loyalty between Isabel Bigelow and Jack Wyatt. Isabel has a trick up her sleeve, however, and she uses magic to lure the dog to her. Satchel hops over the dining table right into Isabel’s arms—despite the best efforts of a trainer standing…