Corporate Event Archives

Measuring The Success Of Event Social Media

November 11, 2014

Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers to many questions event marketers have about social ROI. Having a good analytics program in place starts with…

Ways To Use Social To Amplify A Corporate Event

September 29, 2014

Social media event marketing is a natural combination of online and offline. Learn ways to use social to amplify a corporate event. I’ve written a white paper to help event marketers leverage social media. There are many specialized areas of social marketing that have blossomed over the years – social customer experience, social advertising, influencer outreach, social media for non-profits… But nothing…

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