Sweepstakes, contests, and giveaways are nothing new in the business world; to be sure, promotions are common tools in any marketer’s repertoire. As new technologies develop, so do marketers adapt and implement novel approaches to reach customers. As early as 1929 when radio was still in its infancy, Radio Revue was already engaging its audience…
Ah, Halloween. It’s that brief autumnal moment when we all have a chance to let loose before the end-of-the-year responsibilities fully kick in. We look forward to darkly decorating our houses, playing spooky soundtracks, and being safely scared by monster movie marathons and high school haunted houses. But you know what we find REALLY frightening?…
