Content Marketing is a very big thing. It’s the way customers want to engage with an organization or brand. We can no longer interrupt customers with mediocre content and sales messages they don’t care about. Now, more than any other time before, customers have as much power and control as marketers do in choosing which…
How Engaged Employees Build Engaged Customers
October 14, 2013
Article first published as Engaged Employees Build Engaged Customers – How Does Advocate Help You Engage? on Technorati. Engaged employees are one of an organization’s biggest assets. Great brands such as Southwest Airlines, Apple, and IBM have achieved their success in part by focusing on employees first, and customers second. When employees are engaged, they…
