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Think Outside the Blog, How To Find Hidden Influence
Originally posted on IZEA. While the first thing that comes to mind when you think about outreach is bloggers, you might be overlooking influence in other channels. Social influence is everywhere from Twitter to Pinterest. It can...
- Posted 15 days ago
The Right Way to Invite Bloggers to Your Next Event
Hosting an event is a great way for brands to get the word out about a new product or service. Bringing the right people to those events can become a science, especially if you want good media...
- Posted 22 days ago
Redefining the Mommy Blogger
As originally posted on IZEA. Who has “mommy blogger” in their marketing plan? I raised my hand too. Connecting with the right bloggers should be in every brand’s playbook. The “mommy blogger” in particular has become the...
- Posted 73 days ago
5 Tips for Blogger Outreach from a Blogger’s Perspective
Blogger outreach! We’ve all heard about it, and most brands are implementing blogger outreach campaigns into their marketing strategy. In a nutshell, blogger outreach is the process of building relationships with qualified, influential bloggers, asking them to write about...
- Posted 79 days ago
How-To Brew Fresh Content Ideas
Content creation has become a very crucial role for marketers over the past few years, and it doesn’t look like a role that will be going away anytime soon. Whether you’re managing content, creating a presentation, writing a blog...
- Posted 106 days ago
7 Ways to Come Up with Great Blog Ideas
Coming up with great blogging ideas can be a challenge, whether you’re writing for one blog or multiple blogs. Sure there are thousands of topics to write about, but with the Internet being flooded with content good...
- Posted 134 days ago
Top 10 Strategies to Include in Your 2013 Social Media Plan
10. Blog regularly Most of us have a blog at this stage, and if you don’t you’re missing out on opportunities to feed your audience and Google freshly squeezed content. The challenge with blogging is keeping up...
- Posted 140 days ago
Five Reasons You’re Reading Marketing Blogs the Day After Christmas
Christmas is over. How did this year fly by so quickly? And, what are you doing reading this blog on December 26?! Don’t get me wrong, I’m happy you’re here, but the fact that you’re reading it...
- Posted 149 days ago
Understanding Image Rights for Social Media
Finding photos for use in online articles, blog posts and other online marketing efforts can be a source of frustration for many. Questions arise about rights, fair use and attribution. There are several resources available to...
- Posted 219 days ago
Leveraging Your Digital Assets Using Social Content Curation
Everyone seems to have their standard set of social platforms in place (Facebook, Twitter, blog) and this is the year for marketers to take the next step forward to seriously consider their content. We are all thinking...
- Posted 387 days ago