social marketing blog for brands and professionals
Jay Baer on Youtility and Building Customer Trust Through Help not Hype
Jay Baer brings fresh ideas and a new concept to marketing with his new book, Youtility: Why Smart Marketing is About Help not Hype. His New York Times bestseller is based on the groundbreaking idea that companies...
- Posted 1 day ago
Eleven Tools for Performing Market Research Using Social Media
By: Willie Pena Social media market research can provide reliable insight for marketers on the verge of a new product launch or anticipating how a new line will perform. These casual enclaves of online customers and critics...
- Posted 1 week ago
How Nicoletta Ruhl Turned the Chargers into a Winning Social Marketing Team in Less Than a Year
We had a rare opportunity to chat with Nicoletta Ruhl, director of digital media for the San Diego Chargers, about social marketing. Nicoletta joined the Chargers four years ago working in the corporate sponsorship group before deciding...
- Posted 3 weeks ago
How-to Use Klout: The Ultimate Social Measurement Tool
By: Susan Gilbert What if you could showcase your expertise in a tangible way, would you want to? Would you like to stand out from the sea of competitors on the Internet and social sphere? Would you...
- Posted 1 month ago
Interview With Trent Dyrsmid: Successful Digital Marketing & the Power of Automation
This month’s featured expert Trent Dyrsmid is a leading expert in B2B marketing, website optimization and automation. He publishes a popular podcast at BrightIdeas.co with a wealth of resources for small agencies, aspiring podcasters and entrepreneurs. We...
- Posted 2 months ago
Supercharge Employee Engagement: 4 Tips to Building the Right Social Media Guidelines
Great customer experiences depend on engaged workers, but 70% of those workers either hate their jobs or feel completely disengaged, spelling slow motion disaster for many brands. There is a way out: empirical evidence shows that social technologies...
- Posted 3 months ago
Recommended Reads: Starting on the Path to Creating Content
What should you do when you are creating content for social media? Is it about what you care about or what the audience wants from you? First of all, write what feels right for you and write...
- Posted 4 months ago
Can Snapchat Marketing Benefit Your Brand?
Snapchat has made its way from a controversial sexting social media app popular among teens to a useful marketing tool for brands in less than two years. Do they have Taco Bell to thank for the turnaround?...
- Posted 5 months ago
4 Social Media “Rules” Brands Should Break
There are many rules in the world of social media. And Fandom Marketing is pleased to have expert Peggy Gartin, social media marketer at Rovi Corporation share four rules that are just meant to be broken. Every...
- Posted 5 months ago
6 Expert Tips for Using Facebook Hashtags
By: Kate Huebler, Guest Blogger On June 12th Facebook announced the official rollout of linked hashtags to “bring conversations to the forefront” as networks like Instagram, Twitter, Tumblr have been for quite some time. While it has...
- Posted 6 months ago