social marketing blog for brands and professionals

  • social media market research
    How-to Implement a Successful Social Media Campaign

    By: Jessica Oaks It used to be an epic battle to convince business executives of social media’s importance. However, in the past few years, marketing trends have shifted, and the savviest companies have discovered they must have...

    • Posted 3 weeks ago
    • 0
  • local seo
    How-to Use YouTube to Improve Local SEO

    Any mention of SEO, and you probably get an image of pandas and penguins and hummingbirds in your mind. That’s quite understandable, especially since Google is still the world’s largest search engine and most of your search...

    • Posted 1 month ago
    • 1
  • WordPress plugin
    5 Content Management Plugins for WordPress

    By: Ann Smarty How tiresome is it dealing with the data, planning and other factors associated with content development? As a blogger, that is pretty much all I do day in and day out. No matter how...

    • Posted 1 month ago
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  • social media book marketing with neal schaffer
    How-to Market a Book Using Social with Neal Schaffer

    Social media book marketing is no easy task. It takes a lot of hard work and dedication, even with the power of social media behind you. This month for our Expert Series we had the opportunity to...

    • Posted 2 months ago
    • 0
    How-to Launch a New Blog From Scratch With Michael Stelzner

    With thousands of blogs publishing daily, it’s difficult to break through the Internet noise and make yours pop. With a book titled, “Launch” and multiple successful blogs – one being Social Media Examiner, which has 7.5 million...

    • Posted 3 months ago
    • 5
  • apps for marketing professionals
    5 Apps for Marketers on the Move

    By: Eric Drake In the past, mobile experience among marketers was an exceptional bonus, or a sales hook. Now, it’s a prerequisite. Marketing professionals across the world scramble to keep updated on the latest mobile trends to...

    • Posted 3 months ago
    • 3
  • SDGE Social Media
    How SDG&E Uses the Power of Social Media to Deliver Customer Satisfaction

    San Diego is home to many companies considered to be social media powerhouses. San Diego Gas & Electric (SDG&E) is one of them, literally. SDG&E provides energy service to over 3.4 million customers in San Diego and southern...

    • Posted 4 months ago
    • 5
  • mobile videos
    The Challenges of Making Quality Mobile Videos and How-to Overcome

    By: Michelle Smith The tech world is constantly changing. But right now, it’s heading in one significant direction: mobile. Mobile devices are initiating a total entertainment takeover. More than half of Americans use smartphones in 2013, while...

    • Posted 4 months ago
    • 0
  • social media like thumbs up
    How Three Organizations Used Social Media for Social Good

    By: Camille McClane Social media is taking over the world. There’s no denying that it holds an enormous place in our consciousness as a global community. According to a report published by Experian Marketing Services in 2013,...

    • Posted 4 months ago
    • 1
  • Jay Baer on Youtility
    Jay Baer on Youtility and Building Customer Trust Through Help not Hype

    Jay Baer brings fresh ideas and a new concept to marketing with his new book, Youtility: Why Smart Marketing is About Help not Hype. His New York Times bestseller is based on the groundbreaking idea that companies...

    • Posted 5 months ago
    • 2