social marketing blog for brands and professionals

  • Ashley Riggs-Zeigen_Expert Series
    How Qualcomm Connects with Niche B2B Audiences in Social Media

    As marketers, we know how important it is to reach our “real audience” in social media. It seems everyone and their grandma (literally) is on social media, but they aren’t all using it in the same way....

    • Posted 2 weeks ago
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  • blog-cloud
    Write an Interesting Business Blog People Want to Read Using These 8 Simple Tips

    By: Kimberly Rotter In 1995, an electrical engineer friend of mine who hated “writing papers” asked me to write a white paper that he needed to present to his CEO (who did not have an engineering background)....

    • Posted 4 weeks ago
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  • Nikki Newman_Expert Blog Series
    How Whole Foods Market Uses Social Customer Service to Deliver Value

    The saying goes that Whole Foods Market isn’t just a grocery store, but a lifestyle. And Nikki Newman knows exactly what it means and just how important it is to tap into that lifestyle via social and...

    • Posted 1 month ago
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  • World Cup
    7 Ways to Kick Up Your Social Marketing Strategy During the World Cup

    By: Ellen Barnes Unless you actually live under a rock, you simply can’t escape the World Cup. According to Media Bistro, 3.6 billion people are expected to watch the global sporting event this year— around half of...

    • Posted 2 months ago
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  • Natalie Andrews_Fandom Expert Series
    How Journalism and Social Media Intersect with Natalie Andrews of WSJ

    If there is one person who understands how to successfully mix good journalism and social media, its Natalie Andrews. Natalie is the former social media news director at KSL in Salt Lake City, Utah, and is currently...

    • Posted 3 months ago
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  • Cindy Matalucci Video Marketing Expert
    How to Avoid the Viral Video Trap and Make It Shareworthy [Video Blog Part 3]

    How many times have you heard the words “let’s make a viral video” in a meeting? Marketers get caught up in making the mistake that every video made for the Internet is going to go viral. It is not and...

    • Posted 4 months ago
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  • Cindy Matalucci Video Marketing Expert
    Everything You Should Know About Video Marketing Planning and Budgeting [Video Blog Part 2]

    If you watched part one of our three part video marketing series, you now know that video is the next big thing! Now you might be wondering how to get started. In this episode Melonie Gallegos, founder...

    • Posted 4 months ago
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  • Cindy Matalucci Video Marketing Expert
    Video is the Next Big Thing in Marketing [Video Blog Part 1]

    We are often asked “what’s next in marketing?” With the rise of visual content we’ve watched photography take center stage. Instagram and Pinterest have shown us how important it is to make our messages esthetically pleasing while communicating at-a-glance. Tumblr...

    • Posted 4 months ago
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  • social media market research
    How-to Implement a Successful Social Media Campaign

    By: Jessica Oaks It used to be an epic battle to convince business executives of social media’s importance. However, in the past few years, marketing trends have shifted, and the savviest companies have discovered they must have...

    • Posted 5 months ago
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  • local seo
    How-to Use YouTube to Improve Local SEO

    Any mention of SEO, and you probably get an image of pandas and penguins and hummingbirds in your mind. That’s quite understandable, especially since Google is still the world’s largest search engine and most of your search...

    • Posted 6 months ago
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