By: Willie Pena Social media market research can provide reliable insight for marketers on the verge of a new product launch or anticipating how a new line will perform. These casual enclaves of online customers and critics can point out trends, define audiences, identify competitors’ flaws, and locate the sites or people behind the most…
Article first published as Engaged Employees Build Engaged Customers – How Does Advocate Help You Engage? on Technorati. Engaged employees are one of an organization’s biggest assets. Great brands such as Southwest Airlines, Apple, and IBM have achieved their success in part by focusing on employees first, and customers second. When employees are engaged, they…
It’s not enough to say 2012 was a good year for social media. It was an amazing year. As marketers we embarked on many new experiences from curating photo boards for Pinterest, to arming employees with iPhones to join the Instagram mobile photo movement. I was delighted to come upon this infographic inspired by a…
Christmas is over. How did this year fly by so quickly? And, what are you doing reading this blog on December 26?! Don’t get me wrong, I’m happy you’re here, but the fact that you’re reading it leads me to several possible conclusions… You needed some alone time. Everyone appreciates the holidays and family time,…
We all can agree that social media is a great tool for building brands with fans. But, just because there are hundreds of social media platforms available doesn’t mean you have to be present on every single one. With a little research and careful planning, you will uncover your best social media efforts that…
You don’t really need any special software to send a tweet. All you really need is your browser, Internet connection, and an account at Twitter.com. But if you want to move past simply tweeting real-time into truly managing your social media by measuring reach, seeing the demographics of your followers, scheduling tweets, and tracking your…
This week we’re at the Content Marketing Strategies Conference discovering tools for content development, curation and syndication. I’m excited to test and try all of them because my own organization suffers from the same challenges every company (big or small) does in taking this on as a serious marketing tactic: Time Resources And, the need…
I asked the question on Twitter and got some great recommendations on free online survey tools so thought I’d share them here. Survey Monkey Simple to advanced, this tool has over 15 question types and can be branded. It integrates with services like Mailchimp and Evernote. Collect responses from mobile, web, or social media. 4Qs Customer…
