Now that the New Year is well underway, it’s helpful for companies looking to engage in social marketing to have a look at last year’s trends. Looking at what’s next for social media in 2014, last year we witnessed an explosion of Internet usage via mobile devices and an increase in content as a form…
The week in social media news curated by your friends at Fandom Marketing. Facebook looks to nab Twitter’s ‘second screen’ crown in Super Bowl January 31, 2014 With over 100 million people glued to their TV screens Sunday, the Seahawks and Broncos aren’t the only ones going head-to-head. Two fierce rivals, Facebook and Twitter, will…
Facebook updated the News Feed algorithm in December 2013 changing what types of content will get reach into your audiences. Social media marketers follow these changes closely because we want our content to be seen by fans organically. Although, we all know that Facebook advertising is now a must to reach our audiences. It’s comparable…
San Diego is home to many companies considered to be social media powerhouses. San Diego Gas & Electric (SDG&E) is one of them, literally. SDG&E provides energy service to over 3.4 million customers in San Diego and southern Orange counties and employs about 5,000 individuals. Not to mention, they interact with customers on almost every social platform…
By: Camille McClane Social media is taking over the world. There’s no denying that it holds an enormous place in our consciousness as a global community. According to a report published by Experian Marketing Services in 2013, approximately 27 percent of online time is spent on social networking sites like Facebook, Twitter and YouTube. Millions…
Jay Baer brings fresh ideas and a new concept to marketing with his new book, Youtility: Why Smart Marketing is About Help not Hype. His New York Times bestseller is based on the groundbreaking idea that companies should be helping consumers by giving them valuable information for free and earning their trust in return. Baer…
We had a rare opportunity to chat with Nicoletta Ruhl, director of digital media for the San Diego Chargers, about social marketing. Nicoletta joined the Chargers four years ago working in the corporate sponsorship group before deciding in 2012 to create the digital media department into the powerhouse you see today. In just under a…
Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,” doesn’t hold much presidency today; because even the greatest ideas need a good marketing plan, especially now that…
By: Susan Gilbert What if you could showcase your expertise in a tangible way, would you want to? Would you like to stand out from the sea of competitors on the Internet and social sphere? Would you like to become the go-to person in your niche? My guess is that most of you answered: “Yes!”…
Article first published as Engaged Employees Build Engaged Customers – How Does Advocate Help You Engage? on Technorati. Engaged employees are one of an organization’s biggest assets. Great brands such as Southwest Airlines, Apple, and IBM have achieved their success in part by focusing on employees first, and customers second. When employees are engaged, they…
