Pack a carry-on, we’re getting on a flight to next year’s social media landscape as told by our team of dedicated Fandom marketers. As we finish our 2018 planning and budgets, we’ve kept a few social media marketing trends top of mind. If you approach marketing going into 2018 from the position of creating real…
What’s next in digital? Being a successful marketer challenges us to stay on top of what’s currently trending and how users are behaving in the digital environment.. The team at Fandom Marketing has curated a list of 34 digital marketing trends across credible sources to help guide your strategy as you begin a new year.…
Chances are you’re counting down the days until Memorial Day Weekend and the official kickoff of summer. The three months between summer’s holy grail holidays of Memorial and Labor Day are a prime season for marketers. Your audience is generally out enjoying warmer weather, traveling, attending parties, and more. Now is the perfect time to…
By: Teena Thach If you’re a marketer, you live and breathe keywords. Everything you do, from creating blog content to targeting search ads needs to be mindful of these specific words that tie you and your customers together. The importance of keywords is no different for Twitter, but the tactics you need to use are.…
Conferences give you and your team the opportunity to network with leaders in your industry and learn about the latest innovations you need to know to stay current. But how can you meet the people you want to in a group of several hundred or even several thousand? Social media can be used to enhance…
Social media platforms are continuously changing their recommended optimal image sizes. If you’re trying to optimize your social media presence, its necessary to use images of the highest quality and the best fit for each social media channel. Your social media profile should display top-notch images to best represent your business or brand. High definition screens such as smartphones require larger images so…
Along with the New Year comes innovative features and tools across our favorite social networks. I fished around to find some of the most interesting and beneficial ideas that top platforms are currently testing. Although the following features have no official launch dates, you should definitely keep an eye out for them to roll out…
On Tuesday, October 6th, McDonalds launched their All-Day Breakfast Menu across the nation. All-day breakfast was the number one request McDonalds heard from their customers and they’re excited for their customers’ dreams to finally become a reality. However, all-day breakfast isn’t a new thing for many fast-food restaurants and they have something to say about…
User-generated content (UGC) is everywhere and can be an effective marketing tactic to increase engagement. Brands have begun to realize how beneficial it can be to tell their story using original images, videos and testimonials shared by real customers. It’s a fresh approach to generate buzz and demonstrate the brand’s community participation. Where can you source UGC? The best way to source UGC…
The week in social media news hand-curated by your friends at Fandom Marketing. Facebook is currently testing a shopping experience as well as floating videos on the homepage. Twitter is rolling out a new data dashboard to help you monitor and manage your account. Learn why millennial binge-viewers are ditching video content and discover which family member…
