Browsing Tag

branding

How-To Create A Balanced Social Media Content Strategy

April 14, 2015
Content Social Media Strategy Pie Stick Man Illustration

The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the echo of advice to brands from well-intentioned social media consultants. The problem with this is that it implies…

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Growing an Enterprise Video Program with NetApp’s Linda Henry

March 3, 2015
Growing an Enterprise Video Platform, Interview with NetApp's Linda Henry

This month’s featured expert is Linda Henry, Chief Editor at NetApp, an enterprise storage and data management provider. Linda has been immersed in the world of online video since it was invented. In 1999 she started a dot com that was an interactive story video series. True to her pioneering spirit, she cut off all…

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Find Your Social Media Brand Voice

October 21, 2014
woman red shirt bla bla discussions voice

Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should follow those same brand voice guidelines to create a consistent brand image and persona. Yet social media does…

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The Week in Social Media News 05/23/2014, Stuff Important to Marketers

May 23, 2014
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The week in social media news curated by your friends at Fandom Marketing. Catch up on the top social media news stories curated especially for marketers. Boss’ accidental email goes viral, stats show B2B marketers prefer LinkedIn, and marketers continuing using Facebook although they don’t think it’s effective. Pinterest users aren’t following companies unless they…

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Improve Brand Visibility With The New Twitter Design

May 20, 2014
Twitter for Business

You may have started seeing the new Facebook-like design that Twitter launched to all users in April. It’s more visually compelling, offers the opportunity to better showcase your brand, and allows for some new features you should be taking advantage of. Today we’re going to look at what’s new and how your brand can benefit…

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7 Ways to Be Authentic Without Being Boring

November 5, 2013
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Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,” doesn’t hold much presidency today; because even the greatest ideas need a good marketing plan, especially now that…

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3 Hot Summer Social Media Campaigns

July 9, 2013

Summer is really heating up, and so are the brands that are producing some of this season’s hot social media campaigns, leaving us no choice but to engage and share. Because they’re just that good! Summertime is the perfect time for brands to get social since everyone wants to share their summer experience with the…

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Entertaining Error Messages: Mailchimp’s Disappearing Act

March 19, 2013

MailChimp has won us over with their cuteness. I recently came across a page that somehow disappeared according to the MailChimp error message below. And for a moment, my world stopped and I had a little laugh. I absolutely love how MailChimp’s branding and messaging is consistent. Everything from the funny monkey to the fun…

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Fandom’s Magic Castle Unicorn Error Page

January 31, 2013

Remember when the fail whale made history? Ever since I have become obsessed with funny error messages and have kept a log of them here on the blog for a few years now. They are a trivial thing when it comes to a brand’s website design until you are surprised by one that is simply…

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