social marketing blog for brands and professionals

  • social media strategy woman white board bwf featured
    Creating a Balanced Social Media Content Strategy

    The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the...

    • Posted 2 months ago
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  • Growing an Enterprise Video Platform, Interview with NetApp's Linda Henry
    Growing an Enterprise Video Program with NetApp’s Linda Henry

    This month’s featured expert is Linda Henry, Chief Editor at NetApp, an enterprise storage and data management provider. Linda has been immersed in the world of online video since it was invented. In 1999 she started a...

    • Posted 3 months ago
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  • BWF featured photo Social Media Brand Voice
    Finding a Brand Voice for Social Media

    Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should...

    • Posted 7 months ago
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  • social media news bwf photo
    The Week in Social Media News 05/23/2014, Stuff Important to Marketers

    The week in social media news curated by your friends at Fandom Marketing. Catch up on the top social media news stories curated especially for marketers. Boss’ accidental email goes viral, stats show B2B marketers prefer LinkedIn,...

    • Posted 1 year ago
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  • Twitter for Business
    Improve Brand Visibility with the new Twitter Design

    You may have started seeing the new Facebook-like design that Twitter launched to all users in April. It’s more visually compelling, offers the opportunity to better showcase your brand, and allows for some new features you should...

    • Posted 1 year ago
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  • Selfy 420x470
    7 Ways to Be Authentic Without Being Boring

    Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,”...

    • Posted 2 years ago
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  • 3 Hot Summer Social Media Campaigns

    Summer is really heating up, and so are the brands that are producing some of this season’s hot social media campaigns, leaving us no choice but to engage and share. Because they’re just that good! Summertime is...

    • Posted 2 years ago
    • 1
  • entertaining-error-messages
    Entertaining Error Messages: Mailchimp’s Disappearing Act

    MailChimp has won us over with their cuteness. I recently came across a page that somehow disappeared according to the MailChimp error message below. And for a moment, my world stopped and I had a little laugh....

    • Posted 2 years ago
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  • entertaining-error-messages
    Fandom’s Magic Castle Unicorn Error Page

    Remember when the fail whale made history? Ever since I have become obsessed with funny error messages and have kept a log of them here on the blog for a few years now. They are a trivial...

    • Posted 2 years ago
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  • community-management
    5 Positive Ways Brands Can Get Consumers Talking

    Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to...

    • Posted 2 years ago
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