social marketing blog for brands and professionals

  • Selfy 420x470
    7 Ways to Be Authentic Without Being Boring

    Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,”...

    • Posted 5 months ago
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  • 3 Hot Summer Social Media Campaigns

    Summer is really heating up, and so are the brands that are producing some of this season’s hot social media campaigns, leaving us no choice but to engage and share. Because they’re just that good! Summertime is...

    • Posted 9 months ago
    • 0
  • entertaining-error-messages
    Entertaining Error Messages: Mailchimp’s Disappearing Act

    MailChimp has won us over with their cuteness. I recently came across a page that somehow disappeared according to the MailChimp error message below. And for a moment, my world stopped and I had a little laugh....

    • Posted 1 year ago
    • 1
  • entertaining-error-messages
    Fandom’s Magic Castle Unicorn Error Page

    Remember when the fail whale made history? Ever since I have become obsessed with funny error messages and have kept a log of them here on the blog for a few years now. They are a trivial...

    • Posted 1 year ago
    • 0
  • community-management
    5 Positive Ways Brands Can Get Consumers Talking

    Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to...

    • Posted 1 year ago
    • 1
  • social-media-for-jobs
    Social Media for Jobs Series Part 2: Optimize Your LinkedIn Profile

      This is the second installment of the Social Media for Jobs Series where I am providing tips on how to social market your most important brand, you. Last week we discussed the importance of building your...

    • Posted 1 year ago
    • 3
  • social-media-for-jobs
    Social Media for Jobs Series Part 1: Build Your Personal Brand

      Welcome to the first installment of our five part Social Media for Jobs Series. Obama and Romney aren’t the only ones that want to see people get back to work. We all do, right? At least...

    • Posted 1 year ago
    • 6
  • community-management
    Laying the Groundwork for a Successful Social Marketing Program

      In case you haven’t heard, social media marketing is not free. While it’s a free for all in terms of barrier to entry, the effort it requires to make your brand stand out in the noise...

    • Posted 2 years ago
    • 3
  • community-management
    How-to Brand Your Blog to Match Your Business

    It has been awhile since I posted last. About two months actually. And, I feel the guilt that bloggers do when we stray from our commitments. There is good reason for it which I want to share...

    • Posted 2 years ago
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  • The Golden Rule for business
    How Social Media + Customer Experience Rocks Brands

    A secret formula was recently discovered to increase profits and grow your business. This is not an infomercial or get rich quick deal. It’s social media + customer experience. Over the past four years cutting edge brands...

    • Posted 3 years ago
    • 1