social marketing blog for brands and professionals

Community Management

  • BWF featured photo hashtag science infographic
    Learn How to Use Hashtags with the Hashtag Science Infographic

    Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the...

    • Posted 1 week ago
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  • photoshop tips 3
    Five Photoshop Skills Every Social Media Manager Must Learn

    These days social media managers are expected to do it all and have a variety of skills. Customer service? Check. Online sales? Check. SEO? For sure. And graphic design? That too. Familiarizing yourself with a few of...

    • Posted 5 months ago
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  • community-management
    Top Ten Apps for Social Media Contests

    Creating social marketing campaigns can be a great way to reward loyal customers and acquire new ones. There are a number of tools your brand can utilize to implement your contest once your objectives and prizes have been...

    • Posted 1 year ago
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  • Peggy Gartin
    4 Social Media “Rules” Brands Should Break

    There are many rules in the world of social media. And Fandom Marketing is pleased to have expert Peggy Gartin, social media marketer at Rovi Corporation share four rules that are just meant to be broken. Every...

    • Posted 1 year ago
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  • community-management
    How-to Create the Perfect Brand Partnership

    Making the Introduction The first step in building a marketing brand partnership is to have your introduction down. Whether you’re networking at a conference and looking to make face-to-face connections with brand representatives, or chatting online using...

    • Posted 1 year ago
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  • influence map
    Thinking Outside the Blog to Identify Brand Influencers

    Originally posted on IZEA. While the first thing that comes to mind when you think about outreach is bloggers, you might be overlooking influence in other channels. Social influence is everywhere from Twitter to Pinterest. It can...

    • Posted 1 year ago
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  • invite bloggers to the party
    The Right Way to Invite Bloggers to Your Next Event

    Hosting an event is a great way for brands to get the word out about a new product or service. Bringing the right people to those events can become a science, especially if you want good media...

    • Posted 1 year ago
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  • Redefining the Mommy Blogger
    Redefining the Mommy Blogger

    As originally posted on IZEA. Who has “mommy blogger” in their marketing plan? I raised my hand too. Connecting with the right bloggers should be in every brand’s playbook. The “mommy blogger” in particular has become the...

    • Posted 1 year ago
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    A Marketer’s Guide to Re-energizing a Dead Community

    Does your brand have an abandoned community lingering somewhere in the socialsphere? You’re not alone. Many marketers are guilty of it at one time or another. Sometimes unknowingly. An “abandoned community” is a Facebook, Twitter, or other...

    • Posted 2 years ago
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  • community-management
    5 Positive Ways Brands Can Get Consumers Talking

    Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to...

    • Posted 2 years ago
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