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Community Management

Three Pinterest Marketing Tips For Promoting Products

June 16, 2015
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It’s no secret that Pinterest can be a successful tactic in a social media marketing strategy. Especially for eCommerce businesses, Pinterest’s traffic driving capabilities are not to be ignored. Pinterest is projected to have 47 million monthly active users in the U.S. by the end of 2015 and to hit 50 million in 2016. Although…

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Clean Up Your Social Media Presence In Six Steps

March 31, 2015
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If your brand’s social media management has changed hands one or more times, it is likely that you will need to do a little dirty work and start your social media presence on a clean slate. In order to give your client’s social profiles somewhat of a “fresh start,” spend some time performing a social media…

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Five Instagram Marketing Campaigns We Can All Learn From

March 24, 2015
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By: Anna Lea Crowe Yes, Instagram is primarily a place where users share their foodie pics and visually brag about their latest vacation or new artsy purchase. However, it’s these exact uses of Instagram that make it the perfect platform for brands who provide the types of goods and services that Instagrammers naturally love to share. Beyond…

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How-To Find The Perfect Influencer To Partner With Your Brand

January 20, 2015
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Finding the perfect online influencer to partner with your brand might seem like a daunting task with hundreds of thousands of bloggers in your industry to choose from. It is becoming more popular than ever to enlist a group of influential online personalities to share your brand’s story through sponsored blog posts, product trials or…

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The Top Obstacle To Social Media Success Is Lack Of Skilled Resources

January 13, 2015
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Report reveals the number one obstacle to social media success is lack of in-house resources/skills. Learn why the other obstacles are symptomatic and five attributes of a good social media manager.   eMarketer published a report in December highlighting what marketing professionals struggle with in achieving social media marketing success. ROI was predictably top of the list. What might…

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Should LinkedIn Have Hashtags?

October 14, 2014
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It’s been a little over a year since the professional network did away with LinkedIn Signal, a LinkedIn feature which allowed people to filter their updates and news stream. Professionals were able to easily search for relevant information and contacts, and receive auto updates of rich content in real time. Signal mined through the daily…

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Everything You Need To Know About Using Hashtags

August 12, 2014
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Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the message when they are misplaced or excessive. Hashtags are used to participate in conversations around events, add exclamation, make a…

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Social Media Promotion Four-Step Project Management Lifecycle

July 29, 2014
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Sweepstakes, contests, and giveaways are nothing new in the business world; to be sure, promotions are common tools in any marketer’s repertoire. As new technologies develop, so do marketers adapt and implement novel approaches to reach customers. As early as 1929 when radio was still in its infancy, Radio Revue was already engaging its audience…

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Five Photoshop Skills Every Social Media Manager Must Learn

March 24, 2014
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These days social media managers are expected to do it all and have a variety of skills. Customer service? Check. Online sales? Check. SEO? For sure. And graphic design? That too. Familiarizing yourself with a few of Photoshop’s basic features will help you to throw together more professional looking graphics. Start with these five Photoshop…

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