social marketing blog for brands and professionals

Community Management

  • Close up of facebook and twitter pages screenshot
    6 Steps to Cleaning Up Your Social Media Presence

    If your brand’s social media management has changed hands one or more times, it is likely that you will need to do a little dirty work and start your social media presence on a clean slate. In order...

    • Posted 33 mins ago
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    Five Instagram Marketing Campaigns We Can All Learn From

    By: Anna Lea Crowe Yes, Instagram is primarily a place where users share their foodie pics and visually brag about their latest vacation or new artsy purchase. However, it’s these exact uses of Instagram that make it the...

    • Posted 1 week ago
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  • BWF featured photo Social Media Brand Voice
    How to Find the Perfect Influencer to Partner with Your Brand

    Finding the perfect online influencer to partner with your brand might seem like a daunting task with hundreds of thousands of bloggers in your industry to choose from. It is becoming more popular than ever to enlist...

    • Posted 2 months ago
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  • social media strategy woman white board bwf featured
    The Number One Obstacle to Social Media Success

    Report reveals the number one obstacle to social media success is lack of in-house resources/skills. Learn why the other obstacles are symptomatic and five attributes of a good social media manager.   eMarketer published a report in December highlighting what marketing...

    • Posted 3 months ago
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  • BWF feature_LinkedIn mobile app_editorialuse_shutterstock-1
    Should LinkedIn Have Hashtags?

    It’s been a little over a year since the professional network did away with LinkedIn Signal, a LinkedIn feature which allowed people to filter their updates and news stream. Professionals were able to easily search for relevant...

    • Posted 6 months ago
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  • BWF featured photo hashtag science infographic
    Learn How to Use Hashtags with the Hashtag Science Infographic

    Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the...

    • Posted 8 months ago
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  • photoshop tips 3
    Five Photoshop Skills Every Social Media Manager Must Learn

    These days social media managers are expected to do it all and have a variety of skills. Customer service? Check. Online sales? Check. SEO? For sure. And graphic design? That too. Familiarizing yourself with a few of...

    • Posted 1 year ago
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  • customer appreciation heart
    Customer Appreciation Ideas From Five Brands Who Nailed It

    Valentine’s Day is right around the corner, and if you haven’t started thinking about ways to show your fans the love this year, now is a great time to start. Customer appreciation ideas should be flowing all...

    • Posted 1 year ago
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  • apps for marketing professionals
    5 Apps for Marketers on the Move

    By: Eric Drake In the past, mobile experience among marketers was an exceptional bonus, or a sales hook. Now, it’s a prerequisite. Marketing professionals across the world scramble to keep updated on the latest mobile trends to...

    • Posted 1 year ago
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  • mobile videos
    The Challenges of Making Quality Mobile Videos and How-to Overcome

    By: Michelle Smith The tech world is constantly changing. But right now, it’s heading in one significant direction: mobile. Mobile devices are initiating a total entertainment takeover. More than half of Americans use smartphones in 2013, while...

    • Posted 1 year ago
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