social marketing blog for brands and professionals

Facebook For Business

  • Facebook vs Instagram for Business
    Facebook vs Instagram: Which Is Getting Higher Engagement?

    At the end of 2014, Facebook announced they were once again altering the algorithm for business pages, in an effort to deliver content to fans that is less spammy and more targeted. While many consumers welcome this...

    • Posted 3 months ago
    • 0
  • BWF featured photo Like thumbs up
    Simple Tricks to Promote Your Blog on Facebook

    By: Yohana Petrovic You have a great blog. It is full of wonderful, informative, and relevant content. You post regularly, but not too frequently. In fact, you are a blog reader’s heaven. However, this does you no good...

    • Posted 4 months ago
    • 0
  • social media like thumbs up
    How-to Optimize Facebook Ads to Expand Reach in Highly Targeted Markets

    So many marketers throw countless amounts of cash into advertising on Facebook without truly understanding the goal of their ad, leaving them with less-than-stellar results. The key to Facebook ad optimization is to continually check in on...

    • Posted 11 months ago
    • 0
  • social media like thumbs up
    The Art of Crafting Content for Maximum Organic Facebook Reach

    Facebook updated the News Feed algorithm in December 2013 changing what types of content will get reach into your audiences. Social media marketers follow these changes closely because we want our content to be seen by fans...

    • Posted 1 year ago
    • 4
  • Facebook Hashtags
    Do Facebook Hashtags Really Work?

    In June Facebook took a page from Twitter’s book and introduced hashtags to their fans. Since then we’ve seen brands and consumers alike utilizing them for both silly and goal-oriented purposes. But is it working? Facebook and...

    • Posted 2 years ago
    • 3
  • community-management
    Top Ten Apps for Social Media Contests

    Creating social marketing campaigns can be a great way to reward loyal customers and acquire new ones. There are a number of tools your brand can utilize to implement your contest once your objectives and prizes have been...

    • Posted 2 years ago
    • 11
  • Facebook for Business
    6 Expert Tips for Using Facebook Hashtags

    By: Kate Huebler, Guest Blogger On June 12th Facebook announced the official rollout of linked hashtags to “bring conversations to the forefront” as networks like Instagram, Twitter, Tumblr have been for quite some time. While it has...

    • Posted 2 years ago
    • 3
  • New Facebook Feed
    Marketing with the New Facebook Layout

    On March 7, 2013, Mark Zuckerberg and his team announced that they are making a major change to the look and feel of the Facebook news feed. This major redesign is expected to provide a less cluttered space...

    • Posted 2 years ago
    • 3
  • Facebook for Business
    Why Retail Brands Need to Adjust Their Facebook Strategy

    By: Rob Reed With the introduction of Facebook search (a.k.a. Graph Search), brands with multiple locations will soon find their Facebook strategy turned on its head. The value of marketing on Facebook is about to shift dramatically...

    • Posted 2 years ago
    • 0
  • Facebook for Business
    Facebook’s New Search Engine and What It Means to Marketing

    On January 15th Facebook made its latest big announcement unveiling their new search engine called Graph Search. Now that they’ve collected tons of information through Open Graph (essentially the LIKE button that logs our interests) and location...

    • Posted 2 years ago
    • 1