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Facebook For Business

Facebook VS Instagram: Which Gets Better Engagement?

March 10, 2015
KIEV, UKRAINE - APRIL 09, 2012 - Facebook, the world’s largest social network, buys Instagram, the popular mobile photo-sharing service, for $1 billion in cash and stock.

At the end of 2014, Facebook announced they were once again altering the algorithm for business pages, in an effort to deliver content to fans that is less spammy and more targeted. While many consumers welcome this change, it is yet another challenge companies need to figure out and work with in order to make…

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Simple Tricks To Promote Your Blog On Facebook

February 3, 2015
Facebook Like Fingers

By: Yohana Petrovic You have a great blog. It is full of wonderful, informative, and relevant content. You post regularly, but not too frequently. In fact, you are a blog reader’s heaven. However, this does you no good at all if you do not have any traffic coming your blog’s way. An extremely effective way to…

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Optimize Facebook Ads To Reach Niche Targets

June 24, 2014
Stick People Target Marketing Advertising Sketch_Depositphotos_9737736_s

So many marketers throw countless amounts of cash into advertising on Facebook without truly understanding the goal of their ad, leaving them with less-than-stellar results. The key to Facebook ad optimization is to continually check in on your campaign and make minor adjustments to ensure you’re getting the reach you want from start to finish.…

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Craft Content For Maximum Organic Facebook Reach

January 20, 2014
Facebook Like Fingers

Facebook updated the News Feed algorithm in December 2013 changing what types of content will get reach into your audiences. Social media marketers follow these changes closely because we want our content to be seen by fans organically. Although, we all know that Facebook advertising is now a must to reach our audiences. It’s comparable…

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Do Facebook Hashtags Really Work?

September 24, 2013
A background of hash tags or pound or number signs to illustrate new social media technology platforms that let you tag posts, updates or messages

In June Facebook took a page from Twitter’s book and introduced hashtags to their fans. Since then we’ve seen brands and consumers alike utilizing them for both silly and goal-oriented purposes. But is it working? Facebook and Twitter are two different platforms in design and use, so let’s take a look at how effective Facebook…

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6 Expert Tips for Using Facebook Hashtags

June 27, 2013
A background of hash tags or pound or number signs to illustrate new social media technology platforms that let you tag posts, updates or messages

By: Kate Huebler, Guest Blogger On June 12th Facebook announced the official rollout of linked hashtags to “bring conversations to the forefront” as networks like Instagram, Twitter, Tumblr have been for quite some time. While it has been common practice to include hashtags in posts to Facebook, primarily those syndicated from Instagram or Twitter, they…

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Marketing With The New Facebook Layout

April 2, 2013
New Facebook Feed

On March 7, 2013, Mark Zuckerberg and his team announced that they are making a major change to the look and feel of the Facebook news feed. This major redesign is expected to provide a less cluttered space with a more vibrant and vivid experience focusing on imagery. During his announcement, Zuckerberg said, “news feed is…

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How Retailers Can Use Facebook Graph Search In Their Strategy

February 12, 2013
Showcase with many colorful shirts on shelfs

By: Rob Reed With the introduction of Facebook Graph Search (Graph Search), brands with multiple locations will soon find their Facebook strategy turned on its head. The value of marketing on Facebook is about to shift dramatically and disproportionately from the brand level to the local level for these types of companies. If you’ve not heard about…

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Facebook’s New Search Engine and What It Means to Marketing

January 23, 2013
Bath, United Kingdom - May 4, 2011: Close-up of the Facebook homepage displayed on a LCD computer screen with silhouette of a man's head and hand out of focus in the foreground.

On January 15th Facebook made its latest big announcement unveiling their new search engine called Graph Search. Now that they’ve collected tons of information through Open Graph (essentially the LIKE button that logs our interests) and location information in Places, our photos and posts, they are making it easy to sort through it to find…

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